JENNY GRANT | WRITER

ALDI|SWITCHERS

As a discount grocery store, many people assume ALDI doesn’t carry fresh produce or has a limited selection. To prove such naysayers wrong, we leaned on our ALDI fans to get their friends to switch. Knowing that this is an impossible story to tell in the digital space, we pulled our best quotes from newly converted fans and brought them to life in a fun, visually arresting way. Paying homage to Rube Goldberg, all of our machines we’re practically made. Sets were designed to be interchangeable, so we could tailor our messaging from local markets, like Texas, all the way to a national level.