JENNY GRANT | WRITER

AARP & Delta Dental|Retirement dreams

It’s hard enough to get anyone excited about dental care, let alone a new generation of retirees. So, when it came to creating a new campaign for both Delta Dental and AARP members, we knew we needed a breakthrough idea, one that would turn those typical retirement ads on its head. And that’s exactly what we did. We took stereotypical moments and juxtaposed them with a humorous, irreverent tone, to show what can happen when you let your dental problems get in the way of your retirement dreams.