MISSOURI LOTTERY | MO MONEY MONDAYS
Every last Monday of the month, Missouri Lottery releases a series of new Scratcher® games. So to get fans excited for this event and turn a once dreaded day into a celebrated one, we branded the day as Mo Money Mondays. To take it one step further, we created a campaign that exposes weekends for what they really are: two days of house chores and family obligations.
:30 TV | THE WEEKEND
:15 TV | THE AFTERMATH
DIY FAIL VIDEOS ON YOUTUBE:
Without fail DIY wanna-bes go to YouTube to learn how to take on projects, when, in reality, they’re better off hiring a pro. So we decided to use this original content and brand it as a way to deliver our message to a wider audience and ran it right before the weekend.
DIY FAIL | LIGHT FIXTURE
DIY FAIL | GARAGE DOOR
DIY FAIL | BIRTHDAY PARTY