SPIRIT AIRLINES | THE UNBUNDLERS
Many travelers don’t realize that so called “complimentary” items on airlines are anything but free. To reveal the truth behind bundled items, like peanuts, drinks and bags, we created a duo lawyer team, called Unbundle and Unbundle. If a flyer didn't use such "complimentary" items they could go to their site http://www.unbundlers.com/ tweet the airline and get their money back. Along with our site, we created 4 short web videos and a local ad that ran in movie theaters.
MOVIE THEATER SHORT & SOCIAL CONTENT | INTRODUCING THE UNBUNDLERS
SOCIAL CONTENT VIDEO | PHONE CALL
SOCIAL CONTENT VIDEO | PEANUTS
SOCIAL CONTENT VIDEO | AIRPLANE