THE ARCHIVES
Here lies good ideas that died along with good ideas that lived but are too old. Radio? Print? What are those things? For those of you who don’t know, keep scrolling.
For the Back-to-School season, we wanted Famous Footwear to contribute to the anti-bully movement in a way they only could—create a shoe insert that alerts students’ teachers and parents when being bullied. Paired with smartphones, the insert uses tech to measure the physiological spikes that occur in the body. Unfortunately, this idea didn’t was out of budget, which means it’s still available to investors—just saying.
In 1973 the US Open led the charge on equality by being the first Grand Slam to offer equal prize money. To celebrate the 50th Anniversary of equal pay, we are going to champion the companies who are leading the charge today.
