MISSOURI LOTTERY |CATS VS DOGS
After creating the first ever crowd-sourced lottery ticket, where fans voted on whose pet deserved to be on a Scratcher®, we decided to take the rivalry of Cats vs Dogs one step further. On May 11, 2017, using Facebook live, we gave fans a chance to decide in real-time whether these adoptable cats or dogs got to play with a variety of toys. At the end of a 90-minute furry play date, we increased ticket sales of the Missouri Lottery by 20%, awareness by 40% and got over 100K live viewers with 1M and counting overall views to date. The best part—every animal found a home, proving that whether you're a dog person or a cat person everyone Missourian likes to play it forward.